Lee Shupp Consulting
 

DISCOVER NEW OPPORTUNITIES
FOR GROWTH

Foresight - Innovation - Strategy
Design Research & Market Research 

We help clients create engaging and profitable product, service, and brand experiences by deeply understanding people, culture, and change. 

We believe that innovation thrives at the intersection of foresight, design thinking and marketing strategy. Successful innovation is informed at each phase of product development by market insights, by understanding your customers better than your competitors. It’s not enough to know what people do; you need to understand why they do it. The best brands appeal to their customer’s deepest aspirations, and enable people to be the best version of themselves that they can be. 

We create teams fit to purpose to best serve the needs of each client, which may include futurists, strategists, researchers, designers, and/or subject matter experts. We speak the language of product and marketing teams, and love being in the trenches with product developers, engineers, designers, and marketers. 

 
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Foresight 

EXPLORE THE FUTURE TO GENERATE GROWTH

There are many self-proclaimed futurists out there. Lee is an academically trained futurist from the University of Houston Futures program and a co-founder of the Association of Professional Futurists. A business futurist with extensive experience consulting to Fortune 500 companies, Lee knows how to translate foresight into business strategy and competitive advantage. He understands the challenges of bringing new products to market, and has worked with innovation, product and marketing teams to launch successful ventures.

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Research 

GROW YOUR BUSINESS BY CREATING ENGAGING CUSTOMER EXPERIENCES

Lee is an experienced researcher who helps clients bring new products, services and brands to market by deeply understanding people, culture, and change. Lee has traveled the world conducting hundreds of qualitative and ethnographic research projects for Fortune 500 clients. He understands global markets and cultural nuances. He can easily synthesize qualitative, quantitative, and data science findings to uncover insights that many others miss. Lee collaborates effectively with innovation, product and marketing teams, and is comfortable in the trenches with engineers, designers, and UX teams. 

 
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Thought Leadership 

DYNAMIC PUBLIC SPEAKING

Lee is an accomplished public speaker known for his dynamic, entertaining and highly visual presentation style. He has engaged audiences at TEDx, South by Southwest, Commonwealth Club, Young Presidents Organization, AIGA Design Conference, Design Management Institute, Association of Professional Futurists, World Future Society, and many other venues. With his background as a lead singer, Lee is in his element on stage. He is currently conducting online presentations to accommodate the restrictions we all face with COVID 19, often focusing on post pandemic futures. 


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Testimonials

 

Lee is an ace consultant with a passion for leading his clients into the future. He is constantly scanning culture, technology and the world in general for emerging evidence of future trends, asking himself and his clients, "How should business react now to get out ahead of the curve?" He is a natural leader, with a nimble mind that is always considering problems from many different angles. He is adept at uncovering the underlying issues to clients' problems and is laser-focused on delivering solutions to those issues. He consistently tackles the most complex, high-pressure consulting engagements with grace, aplomb and a healthy dose of Southern humor and wit. Lee is your go-to guide for navigating the future.

- Dave Decelle, Netflix

 

Lee led a Workplace of the Future project for Hewlett Packard while I was a market research manager in the Business PC team. Lee was incredibly innovative and insightful in identifying future trends that would impact the workplace. Lee utilized these insights to develop future scenarios that we used for product strategy planning. This project had broad engagement across the company, and many people remarked about the incredible value they received from the results. Even after 2 years since the project was completed, we are still using the insights in our product teams.

- Alex Dunnette, HP

 

“I had the opportunity to work with Lee on multiple projects. He has an amazing ability to break down complex business issues and provide structure to ambiguous problems. I recently collaborated with Lee on the Office app icon redesign work where he was able to bring in his design thinking and provide a creative research approach that resulted us having a significant impact. The new design for Office app icons that people see every day on their computers/phones is something that Lee and his team was able to directly influence.”

- Indrajit Sur, Senior Research Manager, Microsoft

“Expect the best. Prepare for the worst. Capitalize on what comes.”
— Zig Ziglar
“It’s amazing how a little tomorrow can make up for a whole lot of yesterday.”
— John Guare
“The future belongs to those who believe in the beauty of their dreams.”
— Eleanor Roosevelt